In today’s digital age, websites are becoming an increasingly important marketing tool for your business. That said, it can be useful to set goals for your website. Google Analytics is a free program that can help you track your progress.
Some good website goals include: Viewers reaching a specific place on your website; Viewers spending a certain amount of time on your site; or the number of page views.
Super goals may be something more directly linked to revenue such as filling out a form or making a purchase.
If you have an e-commerce site:
You can assign a value to each of your goals to help you determine the likely monetary value for each goal. Appropriate goals might be: Category level page, Product level page, Shopping cart, and Thank you page. For example, you might assign the thank you page twice as much value as the product level page. Google Analytics will give you a tool to see how well you are achieving each goal.
If you don’t have an e-commerce site:
Your goals might be: Viewing two pages on your site, Number of pages visited, and/or length of time on your site. Since you’re setting a goal, you would set your target above your current average. You can then use Google Analytics to measure your progress.
Website goals are a great way to help you determine what’s ahead as well as what’s already occurred.
