A retailer in Ontario holds a “Winter Blues Sale” each year. “We send out invitations to the sale and offer a 10% discount on all Blue Pottery, and if you wear something blue then you get an extra 10% off. This way the customer has to think about wearing something blue and in doing that have already decided to purchase something before they come. It really works!”
There are lots of ways you could adapt Donn’s mix of color, persuasive marketing, and fun into your promotions.
How about asking your customers to wear green for Earth Day and offer a special deal on earth-friendly products? Or you could donate a percentage of sales to the Heart Association for every customer who wears red.
Flag Day is coming up on June 14th - what can you do for customers who bring an American flag into the store? It could be a big flag, a little flag, a paper flag, a cloth flag, a crayon drawing flag, a flag picture from the internet, a flag on a t-shirt, a stars and stripes hat, a flag tattoo, or any other flag your customer can think of!
There are as many ideas as there are colors in the rainbow. Get creative, have a ball with your promotions, and your customers will join in the fun.
This tip came from the weekly WizBang! Tip of the Week. To receive these free weekly tips, e-mail tips@wizbangtraining.com.
